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Market Entry Consulting

New German and international competitors are pressing forward into the German market and need to benefit from specific advisory skills to meet the particular challenges of entering the market. The legal framework of supplier and investor groups in Germany requires a target- group-aligned approach as well as a market-driven product design. We assist both international and national clients as they enter new business areas and service sectors. Primarily, it is a matter of positioning and profiling on the market but also of creating a complete operational set up and efficient market cultivation.

We are able to assist you professionally as a result of our thorough market knowledge:

  • Advice during the decision-making process
  • Competition analysis
  • Marketing strategy
  • Definition of distribution channels (retail, wholesale, institutional)
  • Development of appropriate provision structures for distributors
  • Pricing strategy
  • Organisation of sales & distribution teams
  • Sales support
  • Optimisation of interfaces with distributors, capital investment companies, etc.
Kommalpha AG
Am Ortfelde 38 c | D-30916 Isernhagen
+49 511 3003468-0 | info@kommalpha.com
Kommalpha (Schweiz) AG
General-Guisan-Strasse 6 | CH-6300 Zug
+41 41 763 50 85 | info@kommalpha.com